What started as an idea in 2014 to create a unique minimalist watch lead to a fully funded watch in Kickstarter in 2017. followed by the launch of a 3 story men’s shop with retail, coffee bourbon lounge and a 3rd floor old fashion barbershop with hot shaves and whiskey.

Which then lead to being featured on national television by Gordon Ramsey rebranded as a social house with success only to be shut down due to complications with Covid-19.

A lot of hard work has been put into the business and we’re not quite ready to throw in the towel.

Hoping to have a very Ambitious 2021 so please keep a look out for updates:)



For sale is our bundle watch gift collection. Valued at $500 you get 2 minimalist watches with historic Ellicott city engraved in the end, 2 genuine leather dapper quick release watch bands, and a Horween leather travel watch roll all for $98 with free shipping!



  • Watch diameter: 40mm
  • Watch thickness: 8mm
  • Water resistance: 5 atm
  • Battery life: 10 years
  • Strap thickness: 2mm
  • Strap size: 120/80mm (excluding the buckle)



  • Double domed sapphire crystal
  • Scratch resistant
  • Anti-reflective coating
  • Brushed steel case with Ellicott City engraved on back
  • Printed date window
  • JE engraved on crown



  • Quantity 2: Jaxon Edwin Watch (20mm)
  • Quantity 2: Genuine Leather Quick Release Watch Bands (20mm)
  • Quantity 1: Horween Watch Roll
  • 30-day warranty for leather strap


Watch bands provided are selected from an assortment of black and brown genuine leather watch bands.

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